web 2.0: memoware is the new vaporware?

the technorati are taking a page from political spinmeisters - information dispersion by leaking "internal" memos:

the billg memo machine is back in business. and not to be outdone - ever - wallflower marc benioff responded with an internal memo of his own.

as usual, The Economist analysis of the memo's message and timing is spot on:

"...a barrage of memos signals the emergence of a new generation of
web-based software, often called “Web 2.0”. As in previous cases, what
is new is not the idea itself, but the fact that Microsoft is taking it
seriously."