tag:blogger.com,1999:blog-13803389.post7747271810654217877..comments2023-07-16T02:43:55.967-07:00Comments on grep le miette: successful innovation? fail faster! don't always listen to your best customers!delyn simonshttp://www.blogger.com/profile/02338024819620143426noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-13803389.post-9782299542195594522007-10-27T11:40:00.000-07:002007-10-27T11:40:00.000-07:00nice sum up. agreed that prius is not in the realm...nice sum up. agreed that prius is not in the realm of disruptive innovation. one might even argue that any "hybrid" product incorporating existing technology would by definition disqualify it from being disruptive.<BR/><BR/>to be clear, the toyota exec is the one (not christensen) who paired "disruptive future" and "continuous innovation" with the prius.<BR/><BR/>christensen's examples of disruptive innovation = PC's distrupting mainframe computers, digital imagery disrupting Polaroid's film-based instant photography, and Nucor's mini-mills to US Steel's blast furnaces. and he says Chinese and Indian firms are poised to disrupt established companies everywhere in the same way, causing job loss, kerploding businesses and industries, etc. he even distinguishes innovation into further categories, like "radical" and "breakthrough" innovation which don't meet his "disruptive" qualifier litmus test. <BR/><BR/>sounds like christensen calls sustaining innovation, geoffrey moore might refer to as "process" or "line extension" innovation.delyn simonshttps://www.blogger.com/profile/02338024819620143426noreply@blogger.comtag:blogger.com,1999:blog-13803389.post-70043158081723579942007-10-22T21:04:00.000-07:002007-10-22T21:04:00.000-07:00I strongly suspect that my hero Prof. Christensen ...I strongly suspect that my hero Prof. Christensen would not categorize the Prius as "disruptive". "The Innovator's Dilemma" distinguishes disruptive innovation from the other kind (which he calls "sustaining innovation").<BR/><BR/>Sustaining innovation keeps an incumbent business in the driver's seat; disruptive innovation causes people to lose their jobs and businesses and whole industries to kerplode. Most importantly, it's often not clear when you unleash a disruptive innovation whether the kerploded business will be yours or your competitor. This is why so many businesses are loathe to truly disrupt, and why the task often falls to start-ups with nothing to lose (or nothing to sustain).<BR/><BR/>I'd say that when gas stations start closing and oil industry executives start losing their jobs because of the Prius, we can start referring to it as disruptive -- until then, it's a sustaining innovation.Jeffrey McManushttps://www.blogger.com/profile/10189529421407476571noreply@blogger.com