Virgin Airlines lets Boing Boing users name a plane
Another fun sponsorship opportunity harnessing social media sites: Virgin Airlines held a name our planes contest for their soon-to-be-launched US airline (which will have a major hub in San Francisco, btw)
One of the planes was up for grabs by readers of the popular blog, Boing Boing. The winner? Unicorn Chaser. Makes a little more sense when you read the comment on the Boing Boing blog. Another unconventional sponsorship idea from Federated Media.
I don't know if this is already obvious information, but the name "Unicorn Chaser" is also appropriate for an airline called "Virgin" because of traditional medieval beliefs about unicorns--that they could only be caught or tamed by a virgin. Wikipedia mentions this in the article on unicorns: Link.Chas notes reports that it had its own Wikipedia mention under the Boing Boing entry within an hour of the results being announced.
I don't know if their are a lot of art majors who read boing boing, but that's the sort of thing that's useful to know for art history.